There is no specific answer to this question. It usually takes a considerable amount of time to develop a logo from an initial idea through to the final artwork. But if you have to complete work in a deadline, I would advise to allow a minimum of two hours for idea generation. This time is essential and will make a big difference to the end result and could even save you time if you can present a client with a ‘runner up’ from the very start.

Two more hours should be allowed for generating the initial computer visuals and another hour to refine the details, and this is per concept. If you are presenting a number of concepts the necessary time would be considerably more.

So far, it may sound like you should be able to complete one logo within 5 hours but this is usually not the case as there is often research to be done before the idea generation stage and there is also the many revisions to produce that a client is likely to request not to mention the time spent communicating with a client either by telephone, e-mail or in person.

Logo designers often do not get the credit they deserve for the designs they create as people often see logos as simple graphics and they do not see the huge amount of time and effort that preceded a logo’s creation.

So how long does it take? Usually loooonger than anybody will give you credit for! =)